Mobile Marketing
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Mobile Home
As consumers rely more on the mobile web for research and discovery, having an effective mobile presence is crucial for businesses. So, what constitutes a good mobile site?
Mobile Home Page Key Points
While a desktop homepage may serve as a welcome page, messaging center, and promotional space all at once, a mobile homepage must prioritize connecting users to the content they need.
Keep calls to action prominently displayed
With mobile websites, speed is of utmost importance. At Target Titans, we recommend the following four principles for crafting an effective mobile homepage that promptly delivers what users seek.
- Keep calls to action prominently displayed
- Keep menus concise and straightforward
- Ensure easy navigation back to the home page
- Avoid letting promotions overshadow other essential content
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Mobile Forms & Lead Capture
Whether users are making a purchase, requesting a quote, or subscribing to an email list, their conversion experience should be as seamless as possible. To ensure the best possible user experience during this crucial moment prior to conversion, we recommend the following:
- Design forms that are simple and efficient
- Streamline the information entry fields
- Use visual calendars to facilitate date selection
- Offer real-time validation of forms to minimize errors and frustration
Overall Mobile Design
- Ensure that your entire site is optimized for mobile devices
- Avoid forcing users to pinch-to-zoom in order to view content
- Create images that are easy to tap and expand
- Clearly indicate which screen orientation works best for your site
- Keep users within a single browser window to avoid confusion and maintain a smooth browsing experience.
