Programmatic Advertising
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Why Programmatic Advertising?
Managing campaigns with hundreds of website pages and thousands of keywords can make it challenging to manually bid against the infinite variables and combinations available. Manually optimizing search and display campaigns and addressing all relevant customer signals, such as time of day or location, can be difficult and time-consuming.
Programmatic Bidding with Target Titans AI
Our in-house programmatic solutions consider more than 20 customer signals to effectively target potential customers with the right message at the right cost, increasing the chances of response and purchase.
SKai, our proprietary programmatic solution, aims to connect with new and high-value customers during critical moments of their purchase journey, ensuring successful programmatic bidding. To achieve this, we use dynamic ad content that adapts to a user’s location, time of day, weather, and 23 other live data points.
We employ various customer targeting signals, such as In-Market Audiences, Keyword Contextual, and Similar Audiences, to reach new customers, while remarketing is used to re-engage existing customers. Our focus is on maximizing ROI while minimizing ad spend.
A human touch
The fusion of technology, insights, and creative forms the backbone of every thriving campaign. Our approach involves the integration of these three pillars to achieve compelling and lucrative programmatic outcomes.
Technology – Optimizing this technology requires human expertise and continuous adjustment to stay effective.
Insights – We constantly keep ourselves updated with the latest industry standards and advancements in the field of artificial intelligence and programmatic advertising. This is a dynamic space that requires continuous learning and adaptation to stay ahead.
Creative – Respecting the relationship between the medium and the message is the biggest challenge in programmatic advertising. It’s easy to become consumed by the technical aspects and forget the ultimate goal as marketers, which is to provide value to consumers. No matter how advanced the programmatic advertising is, without a compelling creative that tells a story, it won’t make an impact.
TTai & Dynamic Search Ads
By utilizing Dynamic Search Ads, your ads will be automatically generated by using content from your website to match searches made by potential customers. This helps ensure that your ads are highly relevant to the user’s search and can increase your chances of generating leads or sales. In addition, as an advertiser, you have the ability to choose from a range of targeting options to best reach your desired audience.
ALL WEB PAGES: Google generates your ad by using its index of your website to determine relevant user searches.
- Pages with titles containing your chosen words
- Pages with URLs containing your chosen strings of text
- Pages containing your chosen words throughout the content.
